[Tech Business] Amazon AWS Marketplace and SaaS Seller Guide

[Tech Business] Amazon AWS Marketplace and SaaS Seller Guide

1. What is AWS Marketplace

AWS Marketplace enables qualified sellers to market and sell their software to AWS customers (customers). AWS Marketplace is an online software store that helps customers find, buy, and immediately start using the software and services that run on AWS. AWS Marketplace is designed for Independent Software Vendors (ISVs), Value-Added Resellers (VARs), and Systems Integrators (SIs) who have software products they want to offer to customers in the cloud. Sellers use AWS Marketplace to be up and running quickly and to offer their software products to customers around the world.

*  Marketing & New Users: Sellers can take advantage of the Management Portal to better build and analyze their business, while using features such as Free Trials to drive marketing activities and customer adoption.

*  Simplified Delivery: Deliver your software as an easy to build Amazon Machine Image (AMI) or Software as a Service (SaaS) listing and take advantage of our 1-click deployment feature. Enable customers to launch your software in minutes pre-configured to run on AWS.

*  Billing: Leave the metering, billing, collections, and disbursement of payments to AWS – focus on marketing and selling your software.

2. Becoming an AWS Marketplace Seller

If you are interested in selling your software on AWS Marketplace, review the requirements, and then follow the steps to register as a seller. There are different registration requirements based on where you reside and what type of products you want to list. To register as a seller on AWS Marketplace, you can use an existing AWS account or create a new account. All AWS Marketplace interactions will be tied to the AWS account you choose.

2-1. Seller Requirements for Publishing Free Products on AWS Marketplace

*  Sell publicly available, full-feature production-ready software (not a beta product).

*  Provide a means to keep software regularly updated and free of vulnerabilities.

*  Follow best practices and guidelines when marketing your product on AWS Marketplace.

*  Be an AWS customer in good standing and meet the requirements set forth in the terms and conditions for AWS Marketplace sellers.

2-2. Additional Seller Requirements for Publishing Paid or BYOL Products on AWS Marketplace

*  Be a permanent U.S. or European Union (EU) resident or citizen, or a business entity organized or incorporated in the United States or member state of the EU.

*  Tax and bank account information are required. For U.S. based entities, a W-9 and banking account from a U.S. based bank are required.

*  European Union state members are required to provide a W-8, Value Added Tax (VAT) number, and U.S. bank account. If you do not have a U.S. bank account, you can register for a virtual U.S. bank account from Hyperwallet.

To sell into the AWS GovCloud (US) Region, sellers must have an AWS GovCloud account. For details on ITAR requirements, refer to the AWS GovCloud (US) User Guide.

3. Download Guidebook

*  AWS Marketplace Seller Guide

*  AWS Marketplace SaaS Seller Integration Guide

Source: Amazon AWS Marketplace

※ The tax, accounting, or tech business information above is for your reference, and is not legally binding.